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Which Advertising Agency Compensation Structure Is Better For Me? Part 1 of 3
There are a myriad of ways in which advertising agencies can be compensated. For full-service shops, it typically consists of some form of hourly billing, media commission and/or production...
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Which Advertising Agency Compensation Structure Is Better For Me? Part 2 of 3...
There are a myriad of ways in which advertising agencies can be compensated. For full-service shops, it typically consists of some form of hourly billing for creative services, media commission and/or...
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Without metrics and measurements, how do you know if your advertising program...
I won’t lie. I’ve seen it before – companies guilty of spending money on advertising and not setting goals or tracking their results. With the economy rolling downhill into the biggest tumbleweed of...
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The Essentials for Success in Advertising Agency Account Coordination
Success is a much over-used expression. Many people claim they have what it takes to succeed, but do they really? In an industry where everything was due yesterday, there are certain key...
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Surveying Surveys
When determining your target audience or gauging their perception of your product or service, a well designed, carefully thought out survey can be the key to success. But (there is always a but), the...
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How to Maintain Successful Client Relationships
Remember the old agency saying, “Good. Fast. Cheap. – pick two?” Well, in this economy, picking two is no longer an option or a realistic way to keep a client on board. Nowadays, it is all or nothing,...
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Client Dedication
If you want to be a true advocate of your client’s brand and have real stake in their market position, you must become part of their audience. Here are a few of evok’s tips for staying dedicated to...
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Account Service: The Perfect Blend of Strategy & Personality
“I have learned to respect ideas, wherever they come from. Often they come from clients. Account executives often have big creative ideas, regardless of what some writers think.” – Leo Burnett,...
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The Kick-Off Meeting
“The Kick-Off Meeting” is the first in a three-part series focused on a project’s lifecycle, which includes “The Kick-Off Meeting” , “Ongoing Project Management” and “Project Measurement, Evaluation...
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